Meet our founder
Carlos Ledó
Dear Farmer,
I hope this message finds you well and that your crops are growing strong and healthy. Today, I am writing to share with you a deeply personal and exciting new chapter—one that reflects not only my passion for sustainable agriculture, but also a deep respect for the incredible work you do every day.
After more than 25 years as a pure player in biocontrol, I decided to launch VEGANIC® — a company born not out of necessity, but out of purpose. It is a project built on gratitude: for the people who have walked this path with me, for the land that feeds us, and above all, for you—the farmers who nurture life from the soil.
VEGANIC® is more than a company. It is a movement rooted in science, integrity, and respect for nature. We develop and provide innovative biosolutions based on plant extracts and microorganisms—100% natural, vegan, cruelty-free, and aligned with the most rigorous ecological standards. Our goal is to empower you with tools that are not only effective, but ethical and sustainable.
After more than two decades, simply being organic is no longer enough. It no longer sets us apart. Today, agriculture demands more—and so does the planet. We must go further by embracing a conscious approach that includes values like cruelty-free, vegan, and conscious farming. Nature is speaking to us, asking for more: more respect, more compassion, more alignment with the values of a new generation. More ethical. More vegan. More responsible. It’s time to listen—and to act.
But above all, VEGANIC® is a tribute to your profession. We believe that the time has come to revalue the role of the farmer—not just as a food producer, but as a guardian of biodiversity, a steward of the environment, and a key figure in building a more just and resilient future.
Our vertically integrated model allows us to control every step: from R&D and formulation to production, field support, and education. This means greater efficiency, transparency, and tailor-made solutions adapted to your unique needs. We are here to listen, to support, and to walk beside you—because we understand that your success is the foundation of everything we do.
At VEGANIC®, we are committed to making your work easier, more profitable, and more respected. We believe in a future where agriculture is not only sustainable but admired. Where the rural world is not abandoned, but revitalized. And where innovation goes hand-in-hand with tradition.
Thank you for being part of this shared mission. Thank you for continuing to believe in a better way to farm. We are honored to work with you, and excited for what we can achieve together.
With respect and determination,
Carlos Ledó Orriach
Founder & CEO
VEGANIC®
Carlos Ledó – Executive Biography
Carlos Ledó is a visionary entrepreneur and global leader in sustainable agriculture, with a career defined by purpose, innovation, and the revalorization of the agricultural sector. He is a serial entrepreneur who has founded 22 companies across various sectors and countries. His entrepreneurial journey began while he was still a student, living at his parents’ home. His most recognized venture is Idai Nature, a company he founded in 2009 that revolutionized the biocontrol market through natural agricultural solutions.
Carlos Ledó is a visionary entrepreneur and global leader in sustainable agriculture, with a career defined by purpose, innovation, and the revalorization of the agricultural sector. He is a serial entrepreneur who has founded 22 companies across various sectors and countries. His entrepreneurial journey began while he was still a student, living at his parents’ home. His most recognized venture is Idai Nature, a company he founded in 2009 that revolutionized the biocontrol market through natural agricultural solutions.
In 2018, Carlos integrated Idai Nature into a business group backed by a private equity fund. He continued in a leadership role as COO of the Biocontrol Business Unit of the newly formed Rovensa Group, with the mission of building and scaling this division globally.
Under his strategic guidance and with the support of his team, the business unit expanded to operate in over 90 countries and, within five years, became the world leader in biocontrol sales, as reported in the Dunham Trimmer Report 2023. This milestone was marked by his key role in the global launch of the Rovensa Next brand at Fruit Logistica 2023 in Berlin.
After successfully fulfilling the mission entrusted to him, Carlos stepped down from his executive role and, from February 2023 to February 2024, served as Brand Ambassador of Rovensa Next and Strategic Advisor to the CEO of Rovensa Group, while preparing for a new entrepreneurial chapter.
In March 2024, he launched VEGANIC®, a purpose-driven company focused on the development and commercialization of 100% vegan, cruelty-free biosolutions based on plant extracts and microorganisms. His goal: to build a global unicorn in biocontrol within five years and lead the transformation of agriculture into a more ethical, regenerative, and sustainable model. For Carlos, VEGANIC® is not just a business—it is his most personal and ambitious legacy. Under his leadership, VEGANIC® is rapidly becoming a global reference in respectful and science-driven agriculture, helping farmers transition toward more sustainable, profitable, and future-proof practices. In May 2025, VEGANIC® was awarded the prestigious spanish Emprende XXI Award, granted by La Caixa and ENISA, recognizing it as one of the most innovative and high-impact startups in Spain. This award highlights the company’s disruptive potential, its commitment to sustainability, and its role in shaping the future of agriculture through biotechnological innovation.
Carlos holds several advanced academic degrees, including an Executive MBA from ESIC, the Entrepreneurship Development Program (EDP) from the Massachusetts Institute of Technology (MIT) in Boston, and executive programs from ESADE, IE Business School, and the 15×15 Program at EDEM. He was named the first Distinguished Alumnus by the Rector of the Polytechnic University of Valencia (UPV), where he also served as President of Alumni UPV, representing over 60,000 alumni.
From 2018 to 2021, he was also President of BIOVAL, the Association of Biotech Companies of the Valencian Community, where he founded the annual Biotechnology Night Gala, now a key event in the regional innovation ecosystem. Carlos is also a respected educator and public speaker. He has taught in various MBA and postgraduate programs, including at ESIC University and EDEM, on topics related to innovation and strategic leadership. In 2016, he received the Best Masterclass Award from the Executive MBA program at UPV.
He has received recognition from global leaders and institutions such as Steve Wozniak (Apple co-founder), Barack Obama, Queen Letizia of Spain, Ana Botín (President of Banco Santander), the President of the Government of Spain, and the European Commission.
Since December 2023, he has also been recognized as a Top Voice in Research & Innovation by LinkedIn, where he regularly shares insights on entrepreneurship, agricultural sustainability, and the future of biocontrol.
In 2025, Carlos was named a Finalist for the Visionary Awards by Agribusiness, a prestigious international accolade that celebrates leaders transforming the future of agriculture and food systems. In recognition of his groundbreaking work in green biotechnology and the circular economy, he was named a Finalist for the Visionary Awards in Agribusiness in 2025, an international accolade that highlights transformative leadership in the global food and agriculture system.
Carlos Ledó is not only building companies—he is helping redefine the future of agriculture: one that places farmers at the center, respects nature, and restores value across the entire food chain. His mission is clear: to leave a better world to the future generations while creating impact with integrity, inspiring the next generation, and ensuring that innovation always serves people and the planet.
HONORS & RECOGNITIONS
Throughout his professional career, Carlos Ledó has received numerous awards, honors, and recognitions that reflect his leadership, innovation, and commitment to sustainable agriculture:
- National SME Award, presented by His Majesty King Felipe VI of Spain – 2014
- Aster Award for Best Entrepreneur, Valencian Community – 2014
- Panelist with Steve Wozniak, Apple co-founder, in Mexico – 2014
- Best Masterclass, Executive MBA, Polytechnic University of Valencia – 2016
- First Distinguished Alumnus, Polytechnic University of Valencia – 2016
- Personal invitee to a private business roundtable with former U.S. President Barack Obama – 2016
- Aster Award for Best National Entrepreneur – 2017
- Private audience at Zarzuela Palace with Her Majesty Queen Letizia of Spain – 2017
- Apostolic blessing from His Holiness Pope Francis – 2018
- Special recognition by Ana Patricia Botín, President of Banco Santander, as a leading entrepreneur – 2018
- AAA Award, EDEM Business School (founded by Juan Roig) – 2019
- President of Bioval (Association of Biotechnology Companies of the Valencian Community) – 2018–2021
- Professional Excellence Award in R&D, Association of Professional Colleges – 2019
- Jury Member, Aster Awards, ESIC University – 2019–Present
- Advisory Board Member, School of Agricultural Engineering, Polytechnic University of Valencia – 2020–Present
- President, Alumni UPV – 2021–Present
- Graduation Sponsor, ESIC University Business School – 2022
- Ambassador, ESIC University EMBA Class – 2022
- Jury Member, Revoluciona Awards by BBVA and University of Valencia – 2022–Present
- Top Voice on Research & Innovation, LinkedIn – December 2023–Present
- Board Member, Social Council, University of Valencia – 2024–Present
- Keynote Speaker, Annual Meeting of the Latin American Association of Agrochemical Industry Associations (ALINA), Miami – March 2024
- Finalist, Visionary Awards for Agribusiness Innovation – 2025
- Winner, Premio Emprende XXI by La Caixa and ENISA, recognizing VEGANIC® as one of the most impactful startups in Spain – May 2025
COMMUNICATIONS
Carlos Ledó has been widely featured in national and international media for his leadership in agricultural innovation, sustainability, and biotechnology. Listed below are some of his most relevant appearances:
Agribusiness Global, Special Report – March 2025
Highlighted as one of the visionary leaders in agribusiness for 2025, Ledó was recognized for his innovative approach to biocontrol and his commitment to sustainable agricultural practices.
BAW Digest, In-depth Interview – June 2024 & June 2025
In this interview, Ledó discussed the challenges and opportunities in modern agriculture, emphasizing the importance of vegan and cruelty-free solutions in biocontrol.
Economía 3, Cover and Exclusive Interview – June 2024
In this issue, Carlos Ledó shared his vision for the transformation of the agrifood sector and the role of innovation in agricultural sustainability.
Levante-EMV, interview on international expansion – September 2024
Ledó spoke about Veganic Nature’s expansion plans, including the opening of subsidiaries in Argentina, Mexico, and Malaysia, and his goal of turning the company into a biocontrol unicorn within five years.
Economía 3, participation in a roundtable on the agri-food sector – June 2024
He participated in a debate on the challenges of the agri-food sector, addressing topics such as profitability, innovation, and generational change.
Levante-EMV, participation in Planeta Agro – October 2024
At this event, Ledó called for attracting young people to the countryside and highlighted the need to value the work of farmers as heroes who nourish the planet.
Fruittoday, January edition – January 2023
Featured article on innovations in biocontrol and the impact of Veganic on sustainable agriculture.
Economa 3, issue 299 – April 2018
Interview focusing on the growth of Idai Nature and Ledó’s entrepreneurial vision in the field of agricultural biotechnology.
Las Provincias, multiple editions – 2018–2020
Coverage of Ledó’s entrepreneurial initiatives and their impact on Valencian agriculture.
Levante-EMV, multiple editions – 2018–2019
Articles on Ledó’s contributions to the agricultural sector and her focus on sustainable practices.
El Debate (Culiacán, Mexico), Mexican national press – May 2018
Interview on the international expansion of Idai Nature and the opportunities in the Mexican market.
Carlos Ledó is a staunch defender of values as the fundamental foundation of life. This philosophy is reflected in all the companies he has founded, creating teams driven by principles and ethics above any commercial objective.
