Fruit Attraction 2026 will once again turn Madrid into one of the world’s key meeting points for the fruit and vegetable industry. From 6 to 8 October 2026, producers, distributors, retailers, technology companies and agricultural professionals from around the world will gather at IFEMA MADRID to discover the innovations shaping the future of agriculture.
This year, Veganic will be at Stand 3C28 – Hall 3, showcasing a new way of understanding crop management through biology.
Visitors will be able to discover two of Veganic’s major areas of innovation: NeoPrime® and Plant Primers, and the Veganic Food Care project.
And for the second year running, Veganic will also be the official WiFi sponsor of Fruit Attraction 2026.
Fruit Attraction 2026 Dates, Location and Opening Hours
Fruit Attraction 2026 Madrid will take place at IFEMA MADRID, Av. del Partenón 5, Madrid, from Tuesday 6 October to Thursday 8 October 2026.
Opening hours for trade visitors:
- 6–7 October: 9:30 am – 7:00 pm
- 8 October: 9:30 am – 4:00 pm
Organised by IFEMA MADRID and FEPEX, Fruit Attraction brings together professionals from across the fresh produce value chain, making it a strategic event for business development, internationalisation and agricultural innovation.
Where to Find Veganic at Fruit Attraction 2026
Among the Fruit Attraction 2026 exhibitors, visitors can find Veganic at:
📍 Stand 3C28 – Hall 3
After the success of the previous edition, Veganic returns with a new stand designed to surprise visitors once again.
At Fruit Attraction 2025, Veganic’s space was voted Visitor’s Favourite Stand in the Auxiliary Industry category as part of the fair’s Best Stand Awards.
In 2026, biology and nature will once again take the lead.
Plant Primers: Training Plants to Respond Better
What if, instead of waiting for a problem to appear, we could prepare the plant to respond better?
Veganic has decoded what we call the “plant alphabet”: the biological signals plants use to perceive their environment and activate their own natural mechanisms.
From this research comes NeoPrime®, the technology behind a new generation of biosolutions: Plant Primers.
The concept introduces a different approach to crop management: rather than protecting the plant on its behalf, training it to protect itself better.
By working with specific biological signals, Plant Primers support the plant’s natural capabilities, helping crops become more prepared, balanced and resilient.
At Fruit Attraction 2026, visitors will be able to discover how Veganic is taking this concept from scientific research to real field applications.
Veganic Food Care: From Field to Consumer
Agricultural innovation does not end with the plant.
Veganic Food Care connects growers, distributors and retailers through customised programmes combining biocontrol, Integrated Pest Management, soil health and agricultural microbiology.
The goal is clear: reduce the use of synthetic chemicals and residues at harvest while maintaining productivity and profitability.
In a snack cucumber programme developed in Almería, Veganic achieved:
- 55% less synthetic chemical use
- 10 times fewer residues at harvest
- 13% higher production
- Positive economic return for the grower
A clear example of how agricultural biosolutions can create an impact throughout the entire food chain, from the field to the consumer.
Biosolutions for More Sustainable Agriculture
Agriculture needs to produce more efficiently while responding to increasing demand for sustainability, food safety and lower residues.
For Veganic, biology is a key part of the answer.
NeoPrime®, Plant Primers and Veganic Food Care share the same vision: combining science and biological technology to create more efficient, competitive and sustainable agriculture.
Fruit Attraction 2026 will bring this vision together with growers, technicians, distributors, cooperatives, food companies and retailers from around the world.
Veganic Connects Fruit Attraction 2026
Veganic’s presence will extend beyond Hall 3.
For another year, Veganic is the official WiFi sponsor of Fruit Attraction 2026, connecting thousands of professionals throughout IFEMA MADRID.
Because innovation is also about connecting people, science, technology and opportunities.
Frequently Asked Questions About Fruit Attraction 2026
When is Fruit Attraction 2026?
Fruit Attraction 2026 will take place from 6 to 8 October 2026 at IFEMA MADRID.
What are the Fruit Attraction 2026 opening hours?
The event will be open from 9:30 am to 7:00 pm on 6 and 7 October, and from 9:30 am to 4:00 pm on 8 October.
Where is Veganic at Fruit Attraction 2026?
Veganic will be at Stand 3C28 – Hall 3 at IFEMA MADRID.
What will Veganic present at Fruit Attraction 2026?
Veganic will showcase NeoPrime® and Plant Primers, its new generation of biological solutions based on plant signalling, together with Veganic Food Care, its model connecting biological crop management with the food value chain.
Is Veganic a sponsor of Fruit Attraction 2026?
Yes. Veganic is once again the official WiFi sponsor of Fruit Attraction 2026, as well as an exhibitor at Stand 3C28 – Hall 3.
