An edition that turned innovation, sustainability and new connections into a major success for Veganic.
Fruit Attraction 2026 may be over, but it has given us plenty to celebrate. Three days of meetings, innovation and new opportunities made this an especially significant edition for Veganic.
From 6 to 8 October, we were at IFEMA MADRID sharing our vision of an agriculture in which biology, science and technology work together, presenting our latest developments and connecting with professionals from across the agri-food value chain.
The success of this edition was crowned by an award that made it even more memorable: Veganic received the Most Sustainable Stand Award at Fruit Attraction 2026. The organisers recognised a space designed according to sustainability and environmental responsibility criteria.
A stand that turned our vision into an experience
Under the concept “Biology takes the floor”, our stand 3C28 became the meeting point from which we shared our approach to agricultural innovation during Fruit Attraction.
Its design represented the meeting of two worlds that are central to our identity: the precision of science and the intelligence of nature. Minimalist, technology-led architecture gradually merged with natural elements and vegetation, creating a space where science, technology and biology spoke the same language.
The result received one of the event’s highest distinctions. The professional jury of the 2026 Best Stand Awards selected Veganic as the winner of the Most Sustainable Stand category.
The award was the perfect finishing touch to an edition in which we wanted our space to embody our values.
Plant Primers and NeoPrime®: putting the plant at the centre
Fruit Attraction 2026 was also the ideal stage to share one of the concepts shaping our vision for the future of agricultural biosolutions: Plant Primers, developed using our NeoPrime® technology.
Plant Primers are based on understanding the plant’s biological signals to develop biosolutions that train its response capacity, helping it activate its own natural mechanisms more quickly and efficiently when needed.
During the event, we shared this concept with the professionals who visited our stand and presented our commitment to an agriculture built on a deeper understanding of plant biology and its natural capabilities.
“It is not about doing more for the plant, but about enabling the plant to do more for itself.”
Veganic Food Care: connecting the field with the entire food value chain
Another major highlight of our participation was Veganic Food Care, a proposal that takes our vision beyond the plant and seeks to connect growers, distributors and supermarkets.
The project offers tailored programmes integrating Integrated Pest Management, biocontrol, soil health and agricultural microbiota. Its aim is to advance towards production systems capable of reducing the use of synthetic chemicals and crop residues, while also considering essential factors such as productivity, profitability, traceability and sustainability.
Fruit Attraction provided a strategic platform to introduce this project and explore new opportunities for collaboration with stakeholders across the agri-food value chain.
A presence that went far beyond the stand
For the second consecutive year, our presence at Fruit Attraction extended throughout IFEMA MADRID as the event’s official Wi-Fi sponsor.
This initiative was closely aligned with the way we understand Veganic: connecting biology, science, technology and people to create new opportunities in agriculture.
A success that sets the direction for what comes next
We closed Fruit Attraction 2026 with the satisfaction of having turned our participation into much more than a presence at a trade fair: it was a demonstration of innovation, sustainability and our ability to connect with the entire agri-food value chain.
We presented our Plant Primers and NeoPrime® technology, brought Veganic Food Care closer to the agri-food sector, strengthened our visibility as the official Wi-Fi sponsor and received the Most Sustainable Stand Award at Fruit Attraction 2026.
Above all, Fruit Attraction once again provided a space to meet, share knowledge and create new connections around a more innovative and sustainable agriculture.
We take away everything we experienced during these three days, together with renewed momentum to keep moving forward.
Fruit Attraction 2026 may be over, but the ideas, connections and opportunities created during the event are only just beginning.
